La Magdalena is a family-owned and operated enterprise consisting of land being converted into a lavender farm in Mesquite, New Mexico. While lavender cultivation and harvesting is the primary focus, there are plans for expansion on the property that include an event venue, an art gallery, a boutique, and a farmer's market. The logo for La Magdalena needed to speak to the core of the endeavor while also leaving room for growth and expansion into other ventures that operate under the same umbrella.